UX DESIGN

WEB DESIGN

Novathenics

ABOUT

Novathenics is a client project where I helped a small business to create their first website.

The client is a personal trainer who is looking to build up his brand and hold classes in his own space. This website acts as a landing page for new and existing clients to be able to find him on the search engine, as well as book classes from him directly.

Brand building with a voice on the search engine

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Brand building with a voice on the search engine ·

My Process

  • Emphathise

    Understanding user’s needs.

    Through our constant communication, I was able to truly understand the needs from my client.

    He needed a place for this brand to shine, to promote itself on the internet, and also for people to find him on the search engine.

  • Brainstorm

    Looking through similar personal trainer websites, and fitness sites, I was able to identify what a fitness website should feel like, especially one that is friendly and feels like a community.

  • Prototype

    Creating drafts of how the system flows.

    We want the page to feel easy, navigatable without bringing any confusion to his clients, especially any new ones.

    Hence, navigation is priority and having clear wordings, as well as a side navigation bar pinned to the page helps.

  • Test

    Collect feedbacks.

    My client was happy with the website, although there were a few changes to be made, for example the wordings, small design choices, but other than that, he was happy with how the website flowed.